Commercial projects.
Dialed In - Toronto Maple Leafs
Created a high-impact season launch video for the Toronto Maple Leafs ahead of the 2024/25 season, crafted to build anticipation and energize the fanbase under new leadership. Through intentional storytelling and tone, the video positions the team’s renewed focus and direction, driving engagement and deepening season-long fan connection.
Next Gen Game - Toronto Maple Leafs
Put together a high-impact in-arena video for the Toronto Maple Leafs Next Gen Games, engineered to capture attention and energize young fans. Designed specifically for large-scale scoreboard playback, the content amplifies crowd engagement, builds emotional connection to the sport, and supports the team’s long-term fan development strategy.
Olway
Latest video created for Olway in their marketing campaign bringing lower cost fuel to endurance athletes. This was crafted to visually capture and communicate the brand’s core values while announcing a world class cyclist to their roster of athletes. Through intentional storytelling, pacing, and product-focused visuals, the piece positions Olways offering in a way that embodies the brands motto and strengthens brand identity across their digital platforms.
Rally Beer Company
Produced a high-impact social video for Rally Beer, crafted to visually capture and communicate the brand’s core values. Through intentional storytelling, pacing, and product-focused visuals, the piece positions Rally’s offering in a way that resonates with its audience and strengthens brand identity across digital platforms.
Toronto Maple Leafs Manifesto
Carefully edited a playoff launch video for the Toronto Maple Leafs 2024 postseason campaign, designed to ignite excitement across the city and energize the fanbase. The content was strategically crafted to amplify anticipation, strengthen emotional connection, and drive engagement heading into a critical moment in the season.
The Shoe Company - “We Get it, it’s Been a While”
Developed a conversion-driven social video for the footwear brand, using culturally relevant humour to turn everyday behaviour into a compelling sales message. Designed to maximize attention, shares, and audience connection, the content drives traffic, builds brand affinity, and increases buying intent across digital channels.